The Rules of Engagement

The rules of engagement

Forget three months' salary, obligatory solitaires and what an engagement ring is supposed to look like.

Start with a diamond. Start with a design. Start with a screenshot. Start with absolutely no idea.

We'll take it from there.

set your own budget

The old rules about what you're supposed to spend? Ignore them.

Decide what feels right for you, then work out where you want the value to go - size, rarity, design, craftsmanship or a little of everything.

Natural or lab-grown will play a part here too. We work with both and can show you the difference in what your budget can achieve.

No judgement. No arbitrary formulas.

Close up on Lindelli rings featuring double hammer set diamond bands in yellow gold and a unique engagement ring with an old mine cut cushion diamond set east west in yellow gold white gold platinum

Don't buy the cert

You've heard of the 4Cs. So has everyone else.

They're useful specifications, but they're not a shortcut to choosing a beautiful diamond.

Two stones can look remarkably similar on paper and completely different in person.

We pay just as much attention to proportion, ratio, faceting, spread and character - the things that determine how a diamond actually looks on your hand.

Our advice? Look at the diamond, not just the paperwork.

Shape is only the beginning

Oval or round? Easy.

Long oval or wide oval? Brilliant or antique faceting? Classic cushion or elongated? Marquise or moval? Now we're getting somewhere.

Small changes in proportion can completely change the personality of a diamond.

And if the shape you're looking for doesn't quite exist, we can create it.

Our Designer Diamonds go beyond standard cuts and proportions - from old mines and movals to elongated cushions, step-cut marquises and custom-cut stones.

Consider the usual shapes a starting point.

The setting matters. A lot!

The same diamond can feel entirely different depending on what you put around it.

Low or high. Bezel or claws. Solitaire or trilogy. Yellow gold or platinum. Barely there or decidedly not.

Start with one of our Signature designs and change the details, or start from scratch and create something entirely your own.

Everything is made to order, so you're never restricted to what's sitting in a cabinet.

A close-up portrait of a woman with blonde hair wearing several lindelli diamond rings on her fingers, posed against a warm beige studio background.

Try on the one you think you don't like

This happens more often than you'd imagine.

The saved folder says oval. You leave thinking cushion.

A delicate solitaire suddenly feels too delicate. The diamond you thought would be enormous looks just right.

Engagement rings are difficult to understand in two dimensions.

Try things on. Compare diamonds side by side. Play with scale and proportion. Change your mind.

That's what the appointment is for.

A close-up portrait of a woman with her hands crossed in front of her face, wearing all of Lindelli's most popular engagement ring set with diamonds

You don't need to know what you want.

Some people arrive with a ring mapped out down to the millimetre.

Others have 46 screenshots and no discernible theme.

Some have nothing.

All are good places to start.

Spend an hour with us exploring diamonds and design. We'll work out what you respond to, what you don't, and take it from there.

No prerequisite diamond knowledge required.

The final rule

There isn't a diamond you're supposed to choose.

There isn't an amount you're supposed to spend.

And there certainly isn't a ring you're supposed to have.

Just make it a good one.

BOOK AN APPOINTMENT

The rules of engagement

set your own budget

Don't buy the cert

Shape is only the beginning

The setting matters. A lot!

Try on the one you think you don't like

You don't need to know what you want.

The final rule

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